The 2019 Sugar Bowl is a college football bowl game that will be played on January 1, 2019. It will be the 85th edition of the Sugar Bowl, and will be one of the 2018–19 bowl games concluding the 2018 FBS football season. Sponsored by the Allstate insurance company, the game will be officially known as the Allstate Sugar Bowl.
It has been played annually since January 1, 1935, and celebrated its 75th anniversary on January 2, 2009. The Sugar Bowl, along with the Orange Bowl and Sun Bowl, are the second-oldest bowl games in the country, behind the Rose Bowl Game. The Sugar Bowl was originally played at Tulane Stadium before moving to the Superdome in 1975. When the Superdome and the rest of the city suffered damaged due the Hurricane Katrina in 2006, the Sugar Bowl was temporarily moved to the Georgia Dome in Atlanta. Since 2007, the game has been sponsored by Allstate and officially known as the Allstate Sugar Bowl. Previous sponsors include Nokia (1996–2006) and USF&G Financial Services (1988–1995).
The Sugar Bowl has had a longstanding — albeit not exclusive — relationship with the Southeastern Conference (SEC) (which once had a member institution based in New Orleans, Tulane University; another Louisiana school, Louisiana State University (LSU) in Baton Rouge, is still in the SEC today). Indeed, the Sugar Bowl did not feature an SEC team only four times in its first 60 editions, and an SEC team played in the game in every year but one from 1950 to 1995. The SEC's opponent varied from year to year, but, prior to the advent of the Bowl Championship Series was often the runner-up of the Big 8 or SWC, or a major independent.
As a member of the Bowl Championship Series, the Sugar Bowl hosted the BCS National Championship Game twice (2000 and 2004). However, from the 2006 season to the 2013 season, the BCS National Championship Game had been a stand-alone event, following one week after the New Year's Day bowl games. This means that, under the now-defunct BCS format, no traditional bowl game hosted the BCS National Championship Game, but that game was played at the venue of one of those traditional major bowls, rotating amongst the four sites, including the Superdome.
The payout for the 2006 game was $14–17 million per participating team. According to Sports Illustrated, the 2007 salary for Sugar Bowl CEO Paul Hoolahan was $607,500.